Senior Web Analyst
Company Name:
Numeric Recruiting and Staffing
As a Senior Analyst, you will play an important role on the analytics team by executing and leading client-facing, data-driven project work; including analytics assessments, testing and optimization programs, personalization projects, audience intelligence deliverables (including segmentation and survey analysis), performance measurement plans, scenario modeling, and predictive analytics.
You've been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You're curious - always interested in new approaches to solving problems and continuously engaged in learning. And, you're experienced with the tools of the trade - the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools.
RESPONSIBILITIES
Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence
Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
Communicate actionable recommendations and findings in client-friendly deliverables
Establish KPIs that demonstrate a connection to real business impact
Audit data collection implementations based on business objectives and best practices
Create solution design documents and collaborate with technical teams on data collection implementations
Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design
Contribute to personalization initiatives - through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines
Collaborate with other teams (project and relationship managers) throughout the project lifecycle
QUALIFICATIONS
At least 4 years of experience in digital/web analytics
Experience turning large amounts of data into concise client-friendly findings and recommendations
Strong communication skills to explain complex data, analyses, and findings
High level of expertise in Excel
Experience with the Adobe Marketing Cloud
Extensive experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench)
Target (bonus points for Search & Promote or Recommendations experience)
Dynamic Tag Manager (bonus points for experience with direct HTML & JavaScript)
Bonus points for other tools: Audience Manager, Media Optimizer, Social, etc
Experience with the Google Marketing Suite (Analytics, Tag Manager, testing)
Bonus points for compatible tools like Optimizely and Visual Website Optimizer
Bonus points for any of the following:
Experience with data visualization tools (Tableau, Domo)
Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)
Experience with relational databases or NoSQL databases
Experience in other marketing tools like Monetate, Webtrends or IBM's marketing suite
Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends
A natural tendency to set goals, demonstrate a 'go-getter' attitude, and take initiative with little oversight
OPPORTUNITIES
Join an experienced, curious, and smart analytics team - pushing the boundaries of what we can do and expanding our positive impact on businesses, clients, and teams
Work with our global enterprise clients to help them manage and improve their large-scale digital experiences
Collaborate with other disciplines for a holistic approach to digital experience design, development, optimization, and assessment
Grow your experience with team, online, and training support in advanced:
Digital marketing and analysis tools (especially the Adobe Marketing Cloud)
Statistical analysis techniques (plus R)
Data Visualization techniques (plus Tableau)
Develop your skills with experienced support in your choice of analytical methodologies:
Audience intelligence/survey market research
Scenario modeling/business strategy
Data/science/predictive analytics
Conversion rate optimization
Personalization/smart experiences
LI-JD1Estimated Salary: $20 to $28 per hour based on qualifications.
Numeric Recruiting and Staffing
As a Senior Analyst, you will play an important role on the analytics team by executing and leading client-facing, data-driven project work; including analytics assessments, testing and optimization programs, personalization projects, audience intelligence deliverables (including segmentation and survey analysis), performance measurement plans, scenario modeling, and predictive analytics.
You've been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You're curious - always interested in new approaches to solving problems and continuously engaged in learning. And, you're experienced with the tools of the trade - the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools.
RESPONSIBILITIES
Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence
Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
Communicate actionable recommendations and findings in client-friendly deliverables
Establish KPIs that demonstrate a connection to real business impact
Audit data collection implementations based on business objectives and best practices
Create solution design documents and collaborate with technical teams on data collection implementations
Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design
Contribute to personalization initiatives - through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines
Collaborate with other teams (project and relationship managers) throughout the project lifecycle
QUALIFICATIONS
At least 4 years of experience in digital/web analytics
Experience turning large amounts of data into concise client-friendly findings and recommendations
Strong communication skills to explain complex data, analyses, and findings
High level of expertise in Excel
Experience with the Adobe Marketing Cloud
Extensive experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench)
Target (bonus points for Search & Promote or Recommendations experience)
Dynamic Tag Manager (bonus points for experience with direct HTML & JavaScript)
Bonus points for other tools: Audience Manager, Media Optimizer, Social, etc
Experience with the Google Marketing Suite (Analytics, Tag Manager, testing)
Bonus points for compatible tools like Optimizely and Visual Website Optimizer
Bonus points for any of the following:
Experience with data visualization tools (Tableau, Domo)
Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)
Experience with relational databases or NoSQL databases
Experience in other marketing tools like Monetate, Webtrends or IBM's marketing suite
Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends
A natural tendency to set goals, demonstrate a 'go-getter' attitude, and take initiative with little oversight
OPPORTUNITIES
Join an experienced, curious, and smart analytics team - pushing the boundaries of what we can do and expanding our positive impact on businesses, clients, and teams
Work with our global enterprise clients to help them manage and improve their large-scale digital experiences
Collaborate with other disciplines for a holistic approach to digital experience design, development, optimization, and assessment
Grow your experience with team, online, and training support in advanced:
Digital marketing and analysis tools (especially the Adobe Marketing Cloud)
Statistical analysis techniques (plus R)
Data Visualization techniques (plus Tableau)
Develop your skills with experienced support in your choice of analytical methodologies:
Audience intelligence/survey market research
Scenario modeling/business strategy
Data/science/predictive analytics
Conversion rate optimization
Personalization/smart experiences
LI-JD1Estimated Salary: $20 to $28 per hour based on qualifications.
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